Florida-based Panama Jack serves an international market with a diverse line of tropical lifestyle products, including tanning oil, sunglasses, clothing, hats, home furnishings, and bicycles. The company asked us to create a new 20’ by 40’ trade show exhibit to showcase their products in a rustic setting that embodied their “beach chic” aesthetic. To achieve the desired visual and textural effect, we tracked down sources for rough-hewn cedar lumber, corrugated steel and realistic brick veneer. White-washed routed wood panels were the main component for the display walls, but because no supplier had them in stock, we were required to fabricate them in-house. All of this came together in a way that gave the company plenty of storage, as well as maximum flexibility for booth configurations and product display options.