Trade shows are a massive investment. Between the travel, the staffing, and the booth space itself, the budget can get tight pretty quickly. But there is a secret weapon that savvy marketing managers are using…
MODEX Booth Design: Maximize Space for Racking
The MODEX Booth Design challenge for exhibitors of large-scale industrial equipment is always substantial. Companies like the Stow Group, international leaders in advanced racking systems and robust mezzanine structures, faced a classic trade show paradox….