Thankfully, there’s yet another sign that the disruptive impact of the COVID-19 pandemic is continuing to diminish. After a season of lost business opportunities from trade show postponements and cancellations, exhibitors and attendees can now…
Trade Show News & Views
Turning a 3-Day Trade Show into a 3-Month Marketing Opportunity
It’s estimated that companies who are active in trade shows typically waste 20% to 40% of their trade show investment in a variety of ways. One of the most common mistakes is treating a trade…
Orlando trade shows boosted by relaxed Covid restrictions
In case you haven’t heard the news, the state of Florida (and Orlando in particular) is rapidly emerging from the 2020 COVID pandemic morass. That’s expected to make Orlando a more welcoming destination for both…
4 Ways Your Trade Show Budget Is Being Wasted and What To Do About It
This is the guide to 4 ways your trade show budget is being wasted, and what you can do about it to stop the bleeding. We will cover the most common mistakes that trade show…
Selecting a Trade Show Exhibit Provider – Know Your Options
As an Orlando, Florida-based trade show exhibit provider, Divinitas offers a well-rounded selection of trade show solutions for exhibitors across a wide spectrum of industries. In addition to directly providing products and services to our…
Rethinking Trade Show Services Can Save You Thousands of Dollars!
Unexpected costs and “reconcile billing” are a frequent drain on a trade show budget. There are ways to dramatically reduce these costs. Example: “Show services” has become an area where provider markup has ballooned over…
Design Driven Exhibits Pay Big Dividends
Marketers understand that building a brand is all about telling stories that create an emotional connection with potential customers. Because tradeshow exhibit design is an important marketing endeavor that engages customers face to face, it…
Tradeshow Attendee Engagement For Success
Tradeshow Attendee Engagement is vital for Trade Show Success. In marketing, you have the classic acronym AIDA. It stands for attention, interest, desire, and action. The first thing you want to do is get your…
Smart Trade Show Exhibit Budgeting 101
When it comes to trade show planning, determining your exhibiting budget can be a little overwhelming. Here at Divinitas, we understand that staying within budget is vital to a successful trade show program. Take a…
