Two shows. Two different booth sizes. Less than two weeks between them. One budget.
That was the brief from Peregrine, a public safety software company, for August 2026. They had back-to-back appearances at Fire-Rescue International (FRI), the International Association of Fire Chiefs’ annual conference and expo in Kansas City, and the National Real Time Crime Center Association (NRTCCA) conference in Phoenix. They wanted a presence that would stand out on both floors, look different from everything around it, and not require two separate exhibits to pull off.
There was one more wrinkle. At one show, the carpet had enough room for a private conference room. At the other, there was only space for a few chairs.
The Challenge: Two Footprints, One Brand Experience
Most exhibitors solve this problem badly. They build for the bigger space and let the smaller show get a cut-down version that feels like an afterthought, or they rent a generic system for the second show and lose the brand consistency they paid for at the first. Either way, the second audience gets a lesser experience, and the marketing team gets a second set of headaches.
Peregrine’s audiences are fire chiefs, real-time crime center directors, and command staff. These are buyers who notice quality and who expect a software company to look as put-together as its product. Peregrine needed the same premium feel at both shows, scaled to fit each space, with the demo experience front and center in both.
The Solution: A Modular Display That Fits the Space It’s Given
For Divinitas, the answer was a modular exhibit designed from the start to be reconfigured. The same core components, a branded tower, a wood pergola frame, graphic wall panels, demo counters, and mid-century furniture, could be assembled into a larger layout with an enclosed meeting room or a tighter layout with an open lounge, without any piece feeling out of place.
At FRI: Room to Meet in Private
In Kansas City, the larger footprint allowed a fully enclosed conference room behind the graphic wall. A door in the tower leads into a quiet, branded space with a solid wood table, seating for six, a wall-mounted screen, and a starburst LED fixture overhead. On a floor packed with apparatus and thousands of fire and EMS leaders, that private room gave Peregrine a place to hold real conversations away from the noise.
Outside the room, the pergola framed an open seating area with café tables and demo counters, so attendees could step in from the aisle, watch a demo, and sit down to talk.
At NRTCCA: A Cozy Nook Instead of a Room
In Phoenix, the smaller space couldn’t accommodate the enclosed room. So the same components were reconfigured around an intimate lounge: a curved wood arch framing two armchairs and a small table, with the tower, pergola, and demo counter arranged in front. It reads as a deliberate design choice, not a compromise, and it kept the same warm, mid-century character the FRI audience saw.
The Details That Carried Across Both Shows
- Mid-century design tweaks. Warm wood tones, clean lines, and upholstered seating gave both configurations a cozy yet accessible feel that stood apart from the high-contrast, high-volume displays around them. We covered why that contrast works in our FRI 2026 walk-up video post.
- LED lighting on the demo areas. Integrated lighting highlighted the screens and demonstration viewing spaces so the product, not the hall’s lighting, set the tone.
- Branding across every wall. The photo mosaic panels, the tower graphics, and the messaging (“One common operating picture,” “Better context drives greater impact”) gave Peregrine strong brand projection from every angle at both shows.
Built and Broken Down in Hours
The versatility of a modular design isn’t just about layout. It’s about time. With FRI and NRTCCA less than two weeks apart, the exhibit had to ship out of Kansas City, get reconfigured, and be ready in Phoenix without drama. Because the system was designed for changes on the fly, install and dismantle at each show took only a few hours. That saves labor on the floor, cuts stress for the client, and protects the exhibit for its next outing.
This is exactly the kind of multi-show flexibility we’ve delivered for other clients, like Prime Robotics’ multi-show custom rental, and it’s central to how we think about protecting your exhibit investment across a full show calendar.
A huge thank you to our Senior Trade Show Accounts Executive, Gilbert Huertas, who traveled to both shows and made sure the build and presentation were top quality in Kansas City and Phoenix alike.
Is a Modular Exhibit Right for Your Show Schedule?
If you exhibit at more than one show a year, and especially if your booth sizes vary from show to show, a modular design can pay for itself quickly. Ask yourself:
- Do your footprints change? A 20x20 at one show and a 10x20 at the next is the classic case for modular components.
- Are your shows close together? Fast, predictable install and dismantle matters more when there’s no slack in the calendar.
- Does brand consistency matter to your buyers? If your audience compares you to competitors across multiple events, showing up looking the same, and looking good, builds trust.
If you answered yes to any of these, we’d love to talk through your calendar. Explore our trade show exhibit services, browse the custom exhibit portfolio, or read more case studies. Every project is backed by the Divinitas Certainty™ program: transparent communication, on-time delivery, and no surprises.
Ready to start? Request a free exhibit design concept, contact Divinitas Designs & Displays, or call us at 407-601-4606.