There are many advantages to flexible tradeshow exhibit design and multi-show planning. Case in point is our client, Irinox. Based in Treviso, Italy, Irinox was founded in 1989 and has since become known worldwide as the pioneer and leading manufacturer of blast chillers and shock freezers–providing chilling and high-quality food preservation for the catering confectionery, ice cream, bread-making and restaurant industries.
In planning their exhibit strategy for a series of important industry trade shows, including NAFEM, CaterSource, and the National Restaurant Association Show, Irinox wanted a strong brand presence, as well as the ability to display and demonstrate products at multiple shows effectively. Divinitas enabled this strategy with a flexible display rental approach in which the exhibit could be configured to accommodate a variety of booth sizes, including 10’X10’, 30’X30’, and 20’X50’. What sets exhibit companies apart is their ability to deliver on the promise made.
Divinitas’ flexible tradeshow exhibit design allowed for product display and demonstration—featuring a fully functioning kitchen complete with ovens and sinks. The Irinox brand was boldly projected via large fabric display panels, two large hanging signs, and demo kiosks equipped with touch screens to maximize visitor interaction.
Ultimately, designing the exhibit with built-in configuration flexibility and offering a multi-show discount is projected to save Irinox more than 35% over the course of their most important industry events.
If you’re seeking creative and cost-effective solutions to your exhibit challenges and the ability to protect your tradeshwo exhibit investment in the face of changing or uncertain market conditions, allow us to provide you with a complimentary design and cost-guaranteed quote.