When a world leader in high-performance polymers decides it’s time for an exhibit upgrade, the result must be nothing short of revolutionary. That’s exactly what happened with the latest EMS-Grivory exhibit makeover. EMS-GRIVORY, a longstanding partner of Divinitas Designs & Displays and a powerhouse in high-performance resins for injection-molding and extrusion processes, was looking to transform its trade show presence.
As a Switzerland-based company pushing the boundaries of engineering excellence with over 800 employees and state-of-the-art facilities across the globe—including Germany, China, Taiwan, and the USA—their new exhibit needed to reflect their commitment to innovation and global scale. Their previous 10’ x 20’ display simply couldn’t convey the full scope of their capabilities. The mission was clear: amplify their brand visibility and deliver unmatched flexibility and functionality across multiple, major industry events.
This transformation wasn’t just about getting bigger; it was about getting smarter—creating a modular, impactful space that could adapt to any trade show floor. The focus was on a high-performance polymers company needing a high-performance presentation platform. Their expertise lies in being a key development partner, and now their exhibit had to mirror that partnership capability.
The Challenge: From Standard to Spectacular
For years, EMS-GRIVORY relied on a standard exhibit format. While functional, it lacked the visual punch and dynamic versatility required to stand out in crowded trade show environments. In anticipation of highly anticipated events like the MD&M West and NPE shows, the company recognized a need for a bold change. They enlisted the expertise of the Divinitas team to create a custom rental exhibit that was larger, more engaging, and incredibly adaptable. This was a strategic move designed not only to capture attention but to facilitate meaningful business interactions.
Designing for Maximum Brand Impact
The EMS-Grivory exhibit makeover delivered a stunning visual and functional upgrade. The core of the new design is a striking 16’ tower. This towering element, brilliantly illuminated with integrated LED lighting, acts as a landmark on the trade show floor, commanding attention from every angle. It instantly elevated their presence from a mere booth to a destination.
Inside the exhibit, every detail was considered to optimize the visitor experience and business development activities. A spacious, yet private, conference room was incorporated, featuring sleek acrylic windows. This space offers a professional and inviting atmosphere for in-depth discussions without sacrificing the connection to the bustling trade show environment. Furthermore, custom-designed illuminated display cabinets showcase the company’s cutting-edge products—the high-performance polymers—in all their glory, turning them into undeniable points of interest.
Flexibility and Functionality: The Core of the Design
The true genius of the new design lies in its versatility. Trade shows vary drastically in size, location, and available footprint, and EMS-Grivory attends many throughout the year. The investment had to pay off across all these diverse scenarios. This is where the EMS-Grivory exhibit makeover truly shines.
A Truly Modular Exhibit Solution
The new design is not a single, fixed structure, but a modular system that can be effortlessly adapted to four different sizes:
- 10’ x 20’
- 10’ x 30’
- 20’ x 20’
- 20’ x 40’
This remarkable flexibility ensures that EMS-Grivory can achieve maximum visual impact and functionality, regardless of the size of their allotted space. Whether they need a compact, efficient meeting hub or a sprawling, all-encompassing brand experience, the exhibit can be reconfigured quickly and effectively. It’s adaptability on demand.
Fostering Deeper Engagement and Networking
Successful trade show participation is often about fostering connections, not just displaying products. The new EMS-Grivory exhibit makeover recognizes this crucial aspect. To encourage deeper engagement and facilitate meaningful interactions, the design seamlessly incorporates several inviting areas:
- A Professional Coffee Bar: This amenity instantly transforms the exhibit into a welcome reprieve and a casual meeting spot, extending the time visitors spend in the space.
- Comfortable Casual Seating Areas: Strategically placed seating encourages attendees to relax, recharge, and engage in less formal conversations with the EMS-GRIVORY team.
These features turn the exhibit from a display area into an ideal setting for networking and high-value meetings. It’s a strategic move to elevate the quality of leads and conversations.
Strategic Efficiency: A Smart Investment
Custom-designed, highly flexible exhibits can often come with prohibitive price tags. However, the Divinitas approach delivered a perfect blend of style, substance, and strategic efficiency. By utilizing a custom rental model, paired with attractive multi-show custom rental rates, EMS-Grivory’s enhanced brand presence is not only more impactful but also surprisingly cost-effective.
This strategy allows the company to benefit from a truly custom, world-class presentation without the long-term storage, maintenance, and capital expenditure associated with a purchase. They get the look and feel of a permanent structure with the financial and logistical flexibility of a rental. It’s a smart business choice for a company that values efficiency and forward-thinking logistics. The flexibility of the exhibit means they can budget for different sizes at different shows, optimizing their spend for each unique opportunity. They are a development partner for high-performance polymers, and their exhibit solution had to perform just as well as their products.
Conclusion: Setting a New Standard for Exhibit Design
The EMS-Grivory exhibit makeover is a powerful testament to the impact of strategic, custom design. By moving beyond a standard footprint to a dynamic, modular system, EMS-GRIVORY has significantly amplified its brand visibility, enhanced lead generation opportunities, and invested wisely in a solution that will serve them for years to come. The fusion of striking visuals—like the illuminated tower—with practical features—like the conference room and coffee bar—creates a memorable and highly effective trade show experience. When you’re dealing with the demanding world of high-performance polymers, your presentation must be impeccable. They now have an exhibit that truly reflects their position as a world leader.
Ready to Elevate Your Trade Show Presence?
Looking to make your brand the star of the show, just like EMS-GRIVORY? Contact us today to learn how Divinitas can create a custom exhibit solution that sets you apart, delivers unmatched flexibility, and makes a lasting, cost-effective impact at every event. Let’s build your next destination.